Specialty Lifestyle Markets

Truly Global Access into Specialized Market Segments

The Sotheby’s International Realty brand’s dedicated lifestyle marketing programs are unmatched in their ability to connect the most discriminating buyers and sellers of iconic & recreational retreats around the globe. We have developed a series of niche marketing programs specifically with these inimitable lifestyles in mind, highlighting the properties we represent as well as our unsurpassed expertise within each lifestyle category. Through our lifestyle specializations, the Sotheby’s International Realty brand attracts the most relevant lifestyle-focused home buyers the world over. No other real estate firm offers truly global access into these specialized market segments and by fine-tuning our skills and broadening our reach we better serve the needs of our worldwide clientele whose specialty properties are among their most prized possessions.


Like a timeless work of art, luxury farm and ranch properties require a vast level of knowledge and experience to market and sell. Our Farm & Ranch specialty market program enables discriminating consumers looking for valuable recourses and comprehensive information on farm & ranch properties to search for the finest rural and recreational properties in the world.



For those looking for the serene backdrop a waterfront home provides, our network offers valuable insights and quality inventory that spans the globe. Waterfront homes require special skill and understanding to successfully market and sell as they cover a diverse range of properties from lakefront to bay and river and seafront – all as unique as the people they attract.



From ski-in/ski-out resort communities to year-round lodge activities, a ski lifestyle affords the winter time enthusiasts the best of both worlds. Adventure seekers can combine passion, luxury and ease with our exclusively designed website showcasing a robust inventory of extraordinary homes in snowy destinations all around the globe.



For those that favor the luxury lifestyle both on the course as well as off of it, we have the single source of extraordinary golf style properties in the world. Our golf niche marketing program showcases the full spectrum of golf listings that appeal to “linksmen” worldwide including living on a golf course, owning a home in a golf course community and locating a golf dream home within a certain proximity.



If a time-honored property is your definition of the perfect home, then let us take you on a journey into the finest historic properties in the world… a destination where living legacies are acclaimed and celebrated. From centuries-old European castles to pre-Revolutionary War plantations to National Registry landmarks, our brand represents property in the most sought after historic locations in the world and provides a level of expertise in the category-and this is comparable to none.