It's no secret that the Millennial generation is coming into the home-buying market in full force. And it is also no secret that this is the first generation to have grown up their entire lives with the computer and Internet at their fingertips. As such, the demand for innovation and ingenuity for the real estate sector has never been higher.
In a recent article from Inman, a real estate news source for realtors and brokers, Jason Turner breaks down what brokers should and shouldn't be doing amidst the growing rise of new media and marketing strategies.
The more open and approachable a broker is, the more appealing to a Millennial buyer. Despite such innovations as being able to search for homes from the convenience of their smartphones, Millennials are really searching for a personal touch from a dedicated broker that is going to be able to mentor and be available to them with indispensable knowledge from firsthand experience.